How to Design Clothing Hang Tags that Sell

A clothing hang tag is an effective tool used to supplement over-all product packaging and branding. Their function is to relay key information like logo, company name and product characteristics. Be sure that you invest plenty of attention on the design because a hang tag that attracts attention is a hang tag that sells.
Here are some tips on designing a successful Hang Tag:

Artistic Direction: Design tags with your buyer personas in mind. If you create a theme without taking that in consideration, it will not likely push your sales towards your end goal. It could visually engage some consumers but not the right “buying” customers.

To achieve a successful clothing tag appearance, you must first consider your layout design. Ask yourself, “How do I want to represent my clothing?” The answer to this question should be the core concept of your hang tag design.
Let’s give an example. For instance your answer to the question is “Avant-Garde Fashion!”. Your goal is now to make tags that are bold, artsy and unique – qualities that describe what an Avant-Garde is. Vintage designs would definitely not fit this concept. Just like how pink and frilly tags would not impress in a Goth fashion store.
Design your hang tags in harmony with your brand identity. It’s like creating any other marketing plan. First focus on your buyer personas and build the rest around that foundation.

Knowledge is Power: A clothing hang tag’s main goal is to convince consumers to make a purchase. To achieve that you need to prove you’re worth it. Include product details like prices, sizes and uses to your tags, as these will be your selling points.
Let’s give an example: You’re selling leg warmers
What information should you convey to encourage sales?

Think like a consumer. When designing your clothing tag, ask yourself what are the usual questions that come to mind when you’re buying. What is the information you yourself look for. Base your tag message on this concept.
Some sample consumer questions are “How much are they?” “Can they be hand-washed?”, “What materials are they made of?”, “What size are they?” and so on.  Remember information is power. Use your tags to give consumers as much of it as you can. Always treat them as if they’re from a foreign land and knows next to nothing about warmers or clothes. Educate and empower them. Answer their queries and they will reward you with a sale.

Creative Uses: Clothing hang tags are often thrown away after a sale. But you can change that trend with some creative thinking. Consider designing your hang tags as unique business cards. Include contact information like website address, store address and phone number.  By doing so, you can increase the likelihood of customers keeping them for future reference. It also allows you to create a connection with your buyers. It could eventually raise the chances of making another sale in the future.
Another idea is to add discount and promo coupons on your tag designs. For instance, you might select a few items and mark them with a “5% off your next purchase”. It encourages return visits, which could mean more sales.
We hope you find these tips useful. For further reference here are some great examples of Clothing Hang Tags you can use for inspiration.

Remember that hang tags that attract are the tags that sell. Choose wisely when creating your designs. Have any tips you want to share? Feel free to comment below.

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